Webmaster/Digital Media Specialist
- Rowan-Cabarrus Community College
- Location: Concord, North Carolina
- Category:
Admin-Other Administrative Positions
- Posting Date: 02/15/2023
- Application Deadline: Open until filled
Job Description
Posting Number:
Regular_0091337Position Title:
Webmaster/Digital Media SpecialistClassification Title
Systems AdministratorMin Salary
$60,171.04Max Salary
$69,196.36Salary Type
AnnualFLSA
E = ExemptPosition Summary:
The Webmaster/Digital Media Specialist is a vital part of the Department of Marketing & Communications team. The role will focus primarily on new content development and project management in support of the College’s online presence. This person will work diligently in a team-oriented, student-centric environment to deliver high-quality, relevant content, resources and experiences online, while embracing the mission and values of Rowan-Cabarrus Community College.
Required Education/Experience:
Bachelor’s degree in web design, marketing, graphic design or a related field and two (2) years of experience in area of assignment; or, an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job.
Preferred Education/Experience/Skills:
- Proficient in standard web design practices
- Proficient in WordPress hosted sites
- Proficient in Adobe Creative Suite
- Detail oriented with ability to work on multiple projects
- Experience in creating graphics to be used across a variety of platforms, including, print, social media, web
Other Knowledge, Skills and Abilities:
- Strong project management skills, a meticulous attention to detail, analytical skills, and the ability to thrive in a fast moving and challenging environment
- Experience in photography/lighting/editing
- Highly self-motivated and directed
- Passionate, professional and excited to do their part to help students
- Natural problem solver with a bias toward action
- Hardworking and dedicated innovator
- Exceptional communication skills, both written and verbal, and ability to interact professionally
- Positive attitude with an energetic outlook
- Strong computer, problem solving and analytical skills
- Excellent organizational skills, attention to detail and follow through
- Show initiative and take ownership of project goals
- Collaborative effectively with team and internal/external stakeholders
- Outstanding ability to work effectively in teams of diverse people and organizations as well as able to take initiative and ownership of individual projects
- Meet tight deadlines and maintain focus under pressure
- Remain flexible in an ever-changing environment
- Use discretionary judgment
Department:
Marketing & CommunicationsWork Hours:
Varies
Posting Date:
02/13/2023Open Until Filled
YesDuty and Responsibility:
Responsible for College’s online presence and daily monitoring and management of online presence.
Duty and Responsibility:
Perform a variety of kinds of content development and writing for digital dissemination, including the development and dissemination of the weekly internal newsletter.
Duty and Responsibility:
Develop and maintain online presence for all of the College’s many audiences including prospective students, current students, alumni, donors, parents, and community members.
Duty and Responsibility:
Enhance awareness of the College and its brand within the digital space, as well as driving website traffic.
Duty and Responsibility:
Use strong project management skills to create and maintain the College’s online presence including external websites, internal website, social media, online advertising, SEM (search engine marketing), CRO (conversion rate optimization), SEO (search engine optimization), PPC (pay-per click), geofencing and retargeting.
Duty and Responsibility:
Provide photography coverage of events as needed and support other College marketing and communications events and efforts as assigned.
Duty and Responsibility:
Continually look for innovative, new ways to improve and expand upon the College’s website.
Duty and Responsibility:
Collaborate with the Division of Information Technology Services and external vendors to ensure website traffic and functionality can be tracked, monitored and optimized for audience engagement.
Duty and Responsibility:
Work with vendors who support the College’s advertising efforts to ensure campaigns run smoothly and analytics are captured and reported.
Duty and Responsibility:
Monitor campaign performance and provide reporting to team, division and College leadership.
Duty and Responsibility:
Contribute to traditional marketing (direct mail, radio, print).
Duty and Responsibility:
Partner across the College to support all the diverse needs and challenges.
Duty and Responsibility:
Perform other duties as assigned, including serving on committees relevant to all aspects of the College’s online presence, including college-wide communications.