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A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.

Summary

The Web Content Administrator is an important member of the UM-Flint Office of Marketing & Communications with primary responsibility for leading website content efforts to increase the university's visibility, brand awareness, reputation and engagement with internal and external partners. Working in collaboration with colleagues and campus partners, you will manage the administration of website content requests and perform website content updates. Other responsibilities can include creating new pages and refreshing content on existing pages; work with departmental colleagues, other university offices and vendors to identify opportunities to improve site traffic and conversions through search engine optimization and user experience design; monitor website analytics to ensure site improvements are proving effective; and create and interpret site traffic and keyword comparison reports to recommend adjustments to our SEO strategy.

Why Work at U-M Flint?

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family, and plan for a secure future.

Benefits include:

• Generous time off
• A retirement plan that provides two-for-one matching contributions after 12 months of eligible service, with immediate vesting.
• Many choices for comprehensive health insurance.
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses.

Eligibility for benefits is based on your job group, your appointment percentage and the length of your appointment. Learn more about employee benefits and eligibility and download the Comprehensive Benefits for Faculty and Staff flier .

For tuition support information can be found at: https://www.umflint.edu/hr/ benefits/

Information about our vision, mission and values can be found at: https://www.umflint.edu/ chancellor/leadership-mission- vision/

The University of Michigan-Flint’s DEI plan can be found at: https://www.umflint.edu/dei/

Responsibilities*

You will report to the director of MAC and will have the following responsibilities:

Website: Involved in the strategic planning, organization, and implementing of the entire UM-Flint
website, including:

• Manage the front-end of the university website.
• Work with ITS in developing special website features.
• Track Google Analytics, SEO, Page Speed, Crazyegg Heatmapping, etc.
• Work together with third-party vendors regarding SEO.
• Manage the strategic planning, designing and implementation of new webpages within the university website.
• Lead web development efforts with a focus on UX/UI and search engine optimization.
• Develop content strategies to promote engagement across digital platforms.
• Ensure all website content follows federal ADA regulations.
• Liaison between the communications department and college departments regarding web content and updates.
• Monitor analytics to ensure the website communicates effectively to site visitors.
• Collaborate on web content development projects (including copy, photography and video).
• Develop web-related policies.
• Oversee schedule of webpage content updates.

Branding

• Oversee and design the look and feel of the entire university brand, including print, digital, web, promotional, etc.
• Provide approval for all logo usage.

Required Qualifications*

• Bachelor's degree in communication, journalism, marketing, graphic design or a related field.
• Two or more years of relevant professional experience
• Experience with paid media campaigns on platforms such as Google AdWords, Facebook Ads and LinkedIn Ads.
• Understanding of brand management principles and experience managing a brand's online presence.
• Proficient in creating and editing images for the web with tools such as Adobe Creative Cloud, Canva or Sketch design applications.
• Familiarity with web development and HTML/CSS, and web accessibility standards such as WCAG 2.0.
• Experience with content management systems, such as WordPress.
• Understanding of search engine optimization (SEO) principles and experience optimizing web content for search engines.
• Familiarity with policies and regulations in higher education.
• Experience with website analytics tools such as Google Analytics, and ability to increase website conversion rates.
• Experience creating, proofreading, and editing content for grammatical, branding and spelling errors.
• Experience creating digital marketing campaigns.

Work Schedule

Hybrid:

A consistent hybrid work schedule (some days on campus and some days working remotely) is available for this position at this time. However, this is subject to change based upon the duties of the position and the needs of the department.

Background Screening

The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks.  Background checks are performed in compliance with the Fair Credit Reporting Act.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.

U-M COVID-19 Vaccination Policy

COVID-19 vaccinations, including one booster when eligible, are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine.  This includes those working remotely and temporary workers.   More information on this new policy is available on the U-M Health Response website or the UM-Dearborn and UM-Flint websites.