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Executive Director for Marketing and Public Relations
Fayetteville Technical Community College in Fayetteville, North Carolina
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Date Posted 08/01/2019
Admin-Public Relations, Marketing and Communications
Salary Based on College salary scale. For information on FTCC benefits for full-time employees, please click the Benefits button in the menu on the left. -  
Employment Type Full Time
Application Deadline Open until filled

Position Title

Executive Director for Marketing and Public Relations

Announcement Summary

Fayetteville Technical Community College (FTCC) is seeking qualified applicants for the following exempt position of Executive Director for Marketing and Public Relations. The Executive Director reports directly to the President and is responsible for the branding, marketing, promotion, public relations, media releases, sports information releases and direct supervision of the marketing and public relations and media service departments. The Executive Director creates and maintains currency of a strategic communication plan promoting an annual planning cycle for recurring public releases, marketing the College’s positive image across different media outlets, including print, online, social media, internet, TV, radio and other broadcast media channels. He/she develops and implements strategies toward reaching specific targeted audiences to increase College enrollments and retention. Activities include the development and production of College publications and promotional literature as appropriate to meet differing media expectations; coordinate College public relations events, and create marketing and public relations videos and radio releases.


Duties may include, but are not limited to, the following:

Serve as liaison between the media, the College President, and Board of Trustees.

Develop integrated media and communication strategies supporting the College’s mission and purpose statements, coordinating public relations coverage in top-tier media outlets, and generating positive media reports associated with increased enrollments, graduates, transfers to other colleges/universities, or successes post-graduation in the workplace.

Represent the College at community and outside organizations, business networking functions, social events, and related activities.

Prepare press releases, story-lines, talking points, video-production, speeches, presentations, and other supporting materials, as needed.

Design and implement timely athletics news releases, including but not limited to, upcoming games, scores, athlete and team successes, and public-interest stories related to the College’s sports activities.

Market current and new programs of instruction, and curriculum and corporate/continuing education classes well in advance of the start date for classes allowing ample time for student registrations.

Manage the marketing and public relations division budget to allow for year round marketing and publicity within budgetary constraints.

Conceptualize, plan, develop, and execute branding and promotional campaigns based on market research and demographic information supplied by the College and outside sources; develop demographic information to support College promotional efforts.

Develop and implement a variety of national, state-level and regional branding, promotional and public relations activities, special events and functions including publicity, advertising, and promotional plans and strategies.

Coordinate, manage, and maintain the College’s website.

Develop, design, and ensure diversity is represented in the production of promotional materials (print and electronic) with academic and administrative staff; provide advice and assistance regarding publication and materials development for all appropriate media.

Coordinate information released to the press and broadcast media; provide information and assistance to members of the press and broadcast media; prepare news releases; generate media coverage of College events.

Coordinate media coverage, across varying publicity methods, for College events, recognitions of individual success of students, faculty, staff and administrators, College ranking in national, state and local publications, and/or other College-related/Student successes.

Develop and coordinate the College’s Annual Report in collaboration with the President.

Serve as first point of public information during a campus emergency.

Assist the President with coordination and facilitation requirements for the monthly Board of Trustee meeting, including meals and other logistics for the meeting.

Perform related duties as assigned.

Minimum Qualifications

Four years of increasingly responsible experience in, leadership, budget duties, experience in marketing, communications, public relations, business, government, education, or a related field.

A Master’s degree in education, marketing, public relations, communications, broadcasting, or a related field from an accredited college or university, or equivalent.

Full or Part Time

Full Time

College Pay Scale

Based on College salary scale. For information on FTCC benefits for full-time employees, please click the Benefits button in the menu on the left.

Number of Months


Posting Number


EEO Statement

The Fayetteville Technical Community College is an Equal Opportunity Educational Institution/Employer.

Close Date


Open Until Filled


Special Instructions to Applicants

Nestled in the heart of the Cape Fear Region on 209-acres, with locations throughout Cumberland County, and outreach programs across the nation, Fayetteville Technical Community College represents the third largest of the 58 community colleges within the North Carolina Community College System, annually serving nearly 40,000 curriculum and corporate and continuing education students. FTCC’s Corporate and Continuing Education program offers a wide array of special-interest courses and provides businesses with individually tailored and highly specialized training and workshop opportunities. Curriculum and Corporate and Continuing Education classes are available at the Fayetteville Campus, Spring Lake campus, the Wesley Meredith Horticulture Educational Center (located between the Cape Fear River and the beautiful Cape Fear Botanical Garden), and on Fort Bragg with outreach to military serving across the globe. FTCC is proud to be a multi-year military friendly designated school supporting major all branches of the Armed Forces.
Cumberland County offers a unique blend of adventure and relaxation opportunities to meet the special interests of diverse populations. The Atlantic coast shorelines to the east and the Blue Ridge mountain views to the west are just short drives away. The area offers excellent opportunities for hiking, fishing, and golf enthusiasts. Downtown Fayetteville has undergone a revitalization to include trendy restaurants, boutiques, art galleries, community theatres, the Fayetteville Symphony, townhomes and condo living. The diverse population allows for many cultural events and celebrations throughout the year. The philosophy at FTCC is that learning is a lifelong journey, and FTCC faculty and staff are committed to fulfilling our student’s educational and career goals. To learn more about FTCC, please visit www.faytechcc.edu.

For additional information related to the application process, please contact Mr. Carl Mitchell, Vice-President for Human Resources and Institutional Effectiveness at 910-678-8373.

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